If there's one thing that hasn't slowed in 2020, it's coffee consumption. Whether it was figuring out how to pivot and survive when the islands closed to outside visitors or working through the logistics of opening our own brick and mortar store, coffee has been there to fuel us every step of the way. Which made working on this custom illustrated box for Big Island Coffee Roaster's Holiday Gift Set a fitting tribute to the year.
I first met Kelleigh and Brandon of Big Island Coffee Roasters in the fall of 2018 when we were both selected for the same cohort as a part of Hawaii's business accelerator, Mana Up. We quickly connected and have been fans of each other's businesses ever since.
The Hawaiian Coffee Tasters Box is the work of two small businesses and five local coffee farmers here in the islands and it was shipped all over the world to coffee lovers looking to get a taste of delicious Hawaiian coffee.
Each box contained coffees from several of the islands, so I worked to highlight a map of the major Hawaiian islands on the outside of the box and incorporated a map of the Big Island on the inside of the box to help tasters recognize the regions from which their cup hailed. Big Island Coffee Roasters has always shown impeccable detail on their packaging, so we worked to design a box that honored that tradition combined with my signature retro style. The illustration also highlights the things that make Hawaiian coffee one of a kind: the sun and the land.